With the Blue Yonder end-to-end planning solution, powered by Microsoft Azure, Bata has achieved an average in-store availability rate of 72% across Thailand and India post-implementation (with an 8% improvement in India between 2024-2025), ensuring customers can find the products they want when they need them.
Between 2024 and 2025 there have been significant improvements for Bata. Forecast accuracy has grown by 2% in India and 9% in Thailand, enabling more precise and confident decision-making across the supply chain. This has led to inventory reductions of 13% and 29%, and stock turn performance improvements of 15% and 31%, respectively, year on year.
Blue Yonder Fulfillment und Store Insights haben Bata dabei geholfen, die Produktverteilung an die lokale Nachfrage anzupassen und die Produktzyklen zu verkürzen. Diese operativen Verbesserungen haben sich positiv auf den finanziellen Erfolg ausgewirkt und unterstreichen das Engagement von Bata für Kundenzufriedenheit und operative Exzellenz.
„Die Merchandising- und Lieferkettenplanungsfunktionen von Blue Yonder ermöglichen es uns, Kundenangebote zu planen, die Nachfrage zu prognostizieren und effizientere Bestandsstrategien umzusetzen, die zu einer höheren Verfügbarkeit und kürzeren Produktlebenszyklen führen.“ „Mit einer modernen Plattform sind wir in der Lage, auf eine einheitliche Sicht der Daten zuzugreifen, unsere Prozesse zu rationalisieren und die Entscheidungsfindung in unserem gesamten Netzwerk zu verbessern.“– Barbara Franceschetto, Chief Global Product Officer, Bata Group.
“Since implementing Blue Yonder, we’ve seen significant improvements,” points out Franceschetto. “In India and Thailand, our average in-store availability has increased to 72%, and we’ve been able to shorten product cycles, allowing us to introduce and replenish new collections more quickly. These early wins are just the beginning of our journey to provide the best possible offerings to our customers.”
Bata now has an optimized process that supports a faster, more responsive supply chain, driving better business decisions and a more rapid, accurate response to changes in consumer demand. Bata can effectively distribute merchandise, seamlessly produce seasonal assortment plans, and build an intelligent distribution plan over time.
“At Bata, we’re dedicated to providing quality footwear, and this collaboration with Blue Yonder aligns perfectly with our commitment to excellence. Together, we’re redefining our landscape, while setting new standards in innovation, sustainability and customer satisfaction,” says Franceschetto.
