Dr Pepper Snapple Group (DPS) is one of North America’s leading refreshment beverage companies. The company sells its diverse and popular soft drinks to top franchise businesses like Coca-Cola, Pepsi and other independent bottling companies throughout North America. With category management a core competency, the beverage company’s space, assortment and speed-to-insight capabilities are continuously evolving.
Success Story
Dr. Pepper Snapple Group
Allocation and Space
Dr Pepper Snapple Group transforms its category management process
Das Unternehmen
Die geschäftliche Herausforderung
DPS was challenged to mass produce store-specific planograms on a large scale to meet the changing needs of their retail customers without draining their time and resources. The company’s goals were to improve the accuracy rate, increase efficiency, boost retail partnerships without increasing headcount and reducing excess inventory to achieve increased cash flow.
Die Lösung
The Category Manager stated, “In order to increase our retail partnerships and categories without increasing headcount, we implemented proven solutions that would support our new approach to space management and help us speed up the planogram creation process.” The Blue Yonder solution automated the large-scale production of optimized, store-specific planograms, increasing Dr Pepper Snapple Group’s accuracy rate to 99%.
„Unsere Raumplanungsmethodik in Kombination mit der Raumplanungsfunktion von Blue Yonder optimiert die Reichweite und erhöht die Umschlagshäufigkeit auf Artikelbasis, was zu einer Reduzierung des Überbestands und einer Steigerung des Cashflows für die Einzelhändler führt. Zudem können wir die Planogramme unserer Einzelhandelskunden zweimal im Jahr oder öfter neu erstellen, was für viele unserer Mitbewerber schlichtweg nicht machbar ist.“
–Director, Category Management, Dr Pepper Snapple Group
On resetting planograms
Automatically generating planograms based on user-defined information allowed DPS to dedicate more resources toward category analysis and market trends.
“Our space methodology paired with Blue Yonder’s space planning optimizes days of supply and increases inventory turns on an item-by-item basis, which results in a reduction in excess inventory and a boost in cash flow for the retailer. We can also reset our retail customers’ planograms twice a year or more, which many of our competitors just can’t handle.”
On reduced resources and greater accuracy
“While our past process would take as many as 600 hours and require 10 people to support, we now have a fully automated process that takes two people and about 40 hours to generate an equivalent number of planograms. Blue Yonder’s solution accounts for bottler and fixture complexities, scales to an unlimited planogram quantity and leaves no room for human error.”
Vorteile der Lösung
Blue Yonder’s solutions automated the large-scale production of customized planograms, significantly increasing Dr Pepper Snapple Group’s accuracy rate. With space planning, DPS was able to reduce excess inventory and boost cash flow for retailers.
“One of the DPS analysts said that using Blue Yonder’s space planning is like making the switch from manually filling out a 1040 tax form to using an automated, online tax application. It’s so quick, easy and accurate – why would you ever go back to the old way? That’s a perfect way to describe how much the solution has transformed our business. With space planning, we are well positioned to help even the largest retailer manage their store-level, consumer-driven planograms.”
–Director, Category Management, Dr Pepper Snapple Group
